On July 5, 2006, news spread out that an ad released in the Netherlands showed a white woman holding a black woman by the jaw, saying "PSP White is coming." Many found this to be racist because of the physical violence and portrayal of a white woman subjugating a black woman in the ad, reminiscent of slavery. There were two other variants of this ad that negated charges of racism. One had the two women facing each other on equal footing in fighting stances, and the other had the black woman dominant on top of the white woman. Sony claims that the point was to contrast the white vs. black versions of their machine available for sale. Critics claim that these alternative advertisements were created for plausible deniability, and that Sony was counting on the free publicity the "racism" charges would stir up. Sony had stated that these ads will not be released in the rest of Europe nor North America. Sony has recently announced that the controversial ads that have so far only been released in the Netherlands will now be pulled from that country.